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NFFF meeting

Robin and Martin visited the NFFF (National Federation of Fish Friers) headquarters in Leeds to discuss the marketing of Fish and Chips in the UK. They were welcomed by the Vice President Mr Andrew Crook.
The NFFF headquarters are based near the Leeds City Centre and the amenities are very clean, new and impressive as befits an organisation devoted to the national dish that was founded almost 100 years ago.

The NFFF represents the 11000 chipshops in the UK and runs monthly training schemes for young people who are embarking on a career in the trade. A trade that has seen a strong growth in recent years as the public has come to realise that eating more fish is a good idea and fish and chips is inexpensive and a great meal.
Not all fish and chip shops are fast food outlets either, there are a huge variety of restaurants including big and beautiful destination venues seating up to 300 covers. It is often best to sit down to Fish & Chips as the chips are at their best piping hot from the pan.

FlavOil are interested in this thriving industry as we provide high quality premium oils for the fish and chip trade. Oil is important in this dish as it determines the colour, crispness and flavour of the dish – in fact the oil is an integral of the dish. Some parts of the UK still use saturated fats (normally in the North) but we hope that we can persuade others to cook in healthier oils like High Oleic Sunflower Oil which is very stable at 185 C and lasts twice as long as vegetable oils currently in use.
We are very pleased that the NFFF have agreed to test our oil in their very scientific kitchens. Our oils will also be used in the training of young chefs as there is a lot more to cooking this dish than meets the eye!


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